Leverage LinkedIn for Leads and Leadership

Discover our strong+consistent approach to LinkedIn personal branding and inbound leads generation

“Shubhangi was valued by all members of ZS with whom she worked, which was evident from the respect and trust given to her. She shows true leadership and will serve as an incomparable asset for future teams fortunate enough to have her as a colleague.”

Aaron Smith, Global Marketing Director, KPMG US

Case Study 1: Earned Media Value in 6 months > Investment in Blackboard Digital’s services

The Client: CEO of a growth-stage company with a presence in 11 countries wanted to reach out to their current B2B client partners and future client partners.

The Blackboard Digital Approach:

  • Worked with the CEO to select focus areas and derive content pillars aligned with their focus markets of the year.

  • Track content performance and engagement through an analytics tool. Identify content types that did well and do more of these.

  • Create content that highlights solutions to common problems faced by B2B client partners that our client solves for them.

  • Grow the client’s LinkedIn network by connecting and engaging with their current client partners as well as target client partners.

  • Story-telling approach for CSR activities to build an emotional, human connection with the LinkedIn audience.

  • Staying consistent on LinkedIn to ensure visibility and approachability.

Results:

  1. Inbound enquiries for career opportunities - since the company is in the growth stage, they are actively searching for talent resources to join their workforce.

  2. Inbound enquiries for business partnerships directly from the decision-makers - leading to a shorter sales and decision cycle and faster business and revenue growth.

  3. The sales team reports warm-than-cold response for leads that are connected with the client through LinkedIn. They follow his LinkedIn posts and are familiar with his organization and their work.

  4. The client regularly receives strong positive feedback for content that provides forward-guidance within the industry. We identified this through in-person feedback as well as through LinkedIn engagement received.

  5. Within 6 months, the client more than recovered the investment that they had made into Blackboard-Digital’s services.

“Shubhangi is a thorough professional who stays on top of the latest LinkedIn marketing updates. She pays attention to even the smallest details which sets her apart from other individuals within the same field.”

Pankaj Agrawal, CEO & Co-founder, KC Overseas Education

Pankaj Agrawal, CEO, KC Overseas

Case Study 2: 100% increase in organic and engaged followers within 6 months

The Client: Co-founder and Director of an 800+ people company with direct business interests in the US. The client wanted to establish themselves as an authority for the US market within their industry.

The Blackboard Digital Approach

  • Optimize the client’s LinkedIn profile and align it for an audience interested in the US market.

  • Brainstorm the quarterly content themes with the client, plan and prepare the content calendar aligning with the organisation’s strategic goals for the year.

  • Maintain a strong+consistent LinkedIn presence by sharing content as well as engaging with the audience.

  • Grow the client’s LinkedIn network by connecting and engaging with their current client partners as well as target client partners.

  • Story-telling approach for CSR activities to build a human connect with the LinkedIn audience.

Results:

  1. Inbound enquiries from existing business partners to expand service contracts and renewals.

  2. Inbound enquiries for new business partnerships.

  3. Warmer leads and a growing LinkedIn network post- industry events.

“Shubhangi’s experience across India, the UK and the North American regions is an asset. She crafts marketing content and promotions that resonate with a global audience.”

Nalini Agrawal, Co-founder & Director, KC Overseas

Our data-driven approach drives results

5x*

Inbound Leads

10x*

Your followers

100x*

Your content views

* Based on real client data. Numbers may vary from client-to-client depending on various factors.

“Shubhangi leverages data-backed findings that senior executives would not invest time into themselves.”

Founder CEO, Global Data Analytics firm

OUR SERVICES

LinkedIn Profile Optimization

One-time investment to update your LinkedIn profile or company page.

LinkedIn Personal Branding

Dedicated ‘just for you’ content marketing to build your online authority, increase visibility, and drive business and career opportunities.

LinkedIn Profile Power Hour

60 mins dedicated to analyzing your LinkedIn profile and what should you modify to attract inbound leads, recruiters, and partnerships.

LinkedIn Company Page Management

Attract future employees, investors and business partners through your company page. It can pack a lot of punch other than corporate announcements.

LinkedIn Ads

Leverage the most out of paid LinkedIn ad campaigns by becoming visible directly in front of your industry’s decision-makers.

LinkedIn Sales Navigator

Interested in an ABM approach? LinkedIn Sales Navigator is a great way to reach out to targeted companies and profiles.

  • How to make a design portfolio for a job interview?

    Read Now
  • The logo of Semrush in purple background for the post How Semrush wrote an email that guaranteed a conversion

    How Semrush wrote an email that guaranteed a conversion?

    Read Now
  • A red wallet lays open with a 50 dollar bill laying beside it, a few coins and some 1 dollar bills

    Did Mixtiles leverage Behavioral Science and made me buy worth $90/- the very same day?

    Read Now

  • Why Behavioral Science matters for your business?

    Read Now

  • How to write impactful subject lines to boost your engagement

    Read Now

  • What does Google’s Helpful Content update mean for content writers and marketers?

    Read Now
  • A vintage yellow family van with yellow curtains is going on the road in the desert with huge red rocks and hillocks.

    Why should car companies “do more” to market to moms?

    Read Now

  • You hired the best freelance content writer. Now what?

    Read Now

About Me

I am Shubhangi Mittal, the founder of Blackboard-Digital, a B2B content marketer and personal brand strategist based in North America.

I have worked in various capacities within B2B digital marketing with startups and bigger firms and have 10+ years of experience working across geographies, teams, and organizational levels on marketing promotions and activities.

Now, I dedicate my expertise and time to working with senior executives, founders, and businesses to

  • Build their LinkedIn presence strongly and consistently.

  • Help them engage and communicate with their audience in a personable way.

  • Help them manage a current and up-to-date LinkedIn profile.

    All of these result in

  • newer professional and business opportunities,

  • new roles,

  • more recognition, and ultimately, higher income.

Connect with me to learn how can we get started with LinkedIn marketing for you.