https://www.blackboard-digital.com/the-blog daily 0.75 2024-04-12 https://www.blackboard-digital.com/the-blog/how-to-make-a-design-portfolio-for-a-job-interview monthly 0.5 2024-04-12 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/ccc2770b-b24b-48ff-96e2-b0198dda910a/Make+design+portfolio+for+jo+interview+Blackboard+Digital.jpg The Blackboard-Digital Blog - How to make a design portfolio for a job interview? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/how-semrush-wrote-an-email-that-guaranteed-a-conversion monthly 0.5 2024-03-22 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/324a38ab-c8cf-4f4d-b63b-ab56c2532dc9/Semrush+email+subject+line+for+Global+Marketing+Day_Blackboard+Digital.png The Blackboard-Digital Blog - How Semrush wrote an email that guaranteed a conversion? - Make it stand out The email subject line for Semrush’s Global Marketing Day registration email https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/b043f7b9-80ae-447f-9cff-11cbe2ecfb43/Semrush+email+CTA+button+for+Global+Marketing+Day_Blackboard+Digital.png The Blackboard-Digital Blog - How Semrush wrote an email that guaranteed a conversion? - Make it stand out Semrush Global Marketing Day 2023 full email copy., including the CTA button. https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/6deba3cb-4aa6-4d2d-a43a-eca9e8e12b8d/Semrush+email+body+copy+for+Global+Marketing+Day_Blackboard+Digital.png The Blackboard-Digital Blog - How Semrush wrote an email that guaranteed a conversion? - Make it stand out Semrush Global Marketing Day 2023 email body copy, part 2 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/77322913-512f-458d-a5d7-431e1b69d96a/Semrush+email+body+copy+for+Global+Marketing+Day_Blackboard+Digital.jpg The Blackboard-Digital Blog - How Semrush wrote an email that guaranteed a conversion? - Make it stand out Semrush Global Marketing Day 2023 email body copy, part 1 https://www.blackboard-digital.com/the-blog/why-behavioral-science-matters-for-your-business monthly 0.5 2022-10-20 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/28716317-09ad-48dc-9f0e-a1592ae8921f/What+is+behavioral+science_the+blackboard-digital+blog.jpg The Blackboard-Digital Blog - Why Behavioral Science matters for your business? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/the-behavioral-science-behind-power-words monthly 0.5 2022-10-18 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/b39fae86-8298-419c-8829-78769960ff47/Howto+write+impactful+subject+lines_blackboard+digital+blog.jpg The Blackboard-Digital Blog - How to write impactful subject lines to boost your engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/fdbd2751-d6dc-4fc1-8d22-8511195233a4/Behavioral+Science+behind+power+words_Blackboard-Digital+blog+%281%29.jpg The Blackboard-Digital Blog - How to write impactful subject lines to boost your engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/power-words-in-content-writing-marketing monthly 0.5 2022-10-13 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/eb6ce79e-dc9d-4ae6-872f-66077817ea39/Power+Words_The+Blackboard-Digital+Blog+%281%29.jpg The Blackboard-Digital Blog - Power Words in Content Writing and Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/you-hired-the-best-freelance-content-writer-now-what monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/55d74a27-c922-474f-b6d1-a4e208f77c16/You+hired+the+best+freelance+content+writer.+Now+what_The+Blackboard-Digital+Blog.jpg The Blackboard-Digital Blog - You hired the best freelance content writer. Now what? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/how-i-got-my-first-paying-client-as-a-freelance-content-writer monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/fd116552-a8e4-4e55-9a49-9d082478ee61/Picture+of+a+lady%27s+hand+holding+5+100-dollar+bills+shaped+out+into+a+fan.jpg The Blackboard-Digital Blog - How I got my first paying client as a freelance content writer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/becoming-a-freelance-content-writer-and-marketer monthly 0.5 2022-10-05 https://www.blackboard-digital.com/the-blog/remote-work-is-here-to-stay monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/81c2743b-d99a-48bf-b2db-5d5ce34e67ab/Remote+work+is+here+to+stay_The+Blackboard-Digital+Blog.jpg The Blackboard-Digital Blog - Remote work is here to stay* - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/google-helpful-content-update-content-creators monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/f177407c-4abf-43d0-9db2-517c0eea5342/Google+Helpful+content+update_Blackboard+Digital+blog.jpg The Blackboard-Digital Blog - What does Google’s Helpful Content update mean for content writers and marketers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/behavioral-science-in-action-mixtiles monthly 0.5 2022-11-01 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/1c52299c-ba50-4365-a1e7-f9a89951bc24/Blackboard+Digital+blog_Mixtiles+leveraged+Behavioral+Science_promotional+email+sent.jpg.png The Blackboard-Digital Blog - Did Mixtiles leverage Behavioral Science and made me buy worth $90/- the very same day? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/817a6c65-0f1b-482c-8e26-c348561b2058/Blackboard+Digital+blog_Mixtiles+leveraged+Behavioral+Science_promotional+email+reply.jpg.png The Blackboard-Digital Blog - Did Mixtiles leverage Behavioral Science and made me buy worth $90/- the very same day? - Make it stand out How did Mixtiles leverage Behavioral Science in their email? The email was sent with the sole purpose of earning a definite US$60+taxes for the company. For Canadians, it works out to be C$80+ taxes (and hence the title of this blog post). Every time this email results in a "buy", it generates revenue that is greater than the cost of writing and sending the email itself. Thus, this is phenomenal writing in my humble opinion. Let’s analyze the email text: 1. Sender’s name: Katie at Mixtiles If the email sender was Mixtiles, I may or may not have opened the email. But, 'Katie from Mixtiles' ensured that I opened it. The reader responds to the 'human sender' without even thinking about it. Now, to the body of the email. Mixtiles took a reader-first approach. 2. Introduce yourself: It’s Katie from the Mixtiles team. At first instance, it does not seem like a generic, mass email sent out to all Mixtiles customers. Even though it is exactly THAT. 3. Make the reader feel important: We marked our calendar and it looks like it’s been 3 months since your last purchase of Mixtiles! 4. Build a connection: I truly hope you are enjoying your tiles. If there is ANYTHING we can help with or any feedback you would like to share, just reply to this email. We're here for you. The company would love to help me if I need it and are open to hearing my feedback. It is as simple as hitting a reply to this email. Doing this, Mixtiles comes across as approachable with a human who will solve my problem if I did reply to her. #1 to #4 are meant to connect emotionally with the reader. Mixtiles focused on reconnecting with their existing customer first. They are hoping to win my business once again. They pre-emptively addressed an unhappy customer by offering help first. 5. Value proposition: We’d be thrilled to help you enjoy more of your memories. Who does not want see happy photos of their family, babies, children and friends around the house?! The emailer subtly reminded the reader of their previous Mixtiles purchase. Then, it offered an 'amazing' opportunity to enjoy ‘more’ such memories. Memories that translate directly into Mixtiles product purchase. 6. An exclusive offer: You can take advantage of our unique - customers only - offer of 10 Mixtiles for just $60 (almost 50% off!). The reader thinks that they are winning a prize. They are becoming a part of an exclusive deal that is not for everybody. This almost 50% off offer, which happens once in a while, is only for customers - a reward for buying Mixtiles before. What if the company gave the reader such an offer once again if they used their offer now? Everyone wants a great deal and to be a part of the exclusive club. Beautifully worded messaging here! 7. Ends: All the best As if the reader is going on a mission or a quest. It felt good to see this ‘all the best’ instead of thank you, regards, cheers, best etc. Persuasive content writing As a content writer and marketer, THIS is a great example of the golden email that I want to write every time. One that converts. One that makes the customer take up the offer the very same day! Well done, Mixtiles! I am so curious to know the conversion metrics for this particular email. When you are ready, I can help you write persuasive content for your business. https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/99f4a677-63a0-417e-96e0-34589e7115a2/Blackboard+Digital+blog_Mixtiles+leveraged+Behavioral+Science.jpg The Blackboard-Digital Blog - Did Mixtiles leverage Behavioral Science and made me buy worth $90/- the very same day? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/why-should-car-companies-do-more-to-market-to-moms monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/3295c263-e31c-4d60-9667-f096b7f1b0f6/Blackboard-Digital_The+Blog_Car+company+mom+marketing.jpg The Blackboard-Digital Blog - Why should car companies “do more” to market to moms? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/relax-everyones-measure-of-success-is-different monthly 0.5 2022-09-20 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/eb9f4cec-c6f9-4fa6-930f-9c413fb0deac/Twiiter.png The Blackboard-Digital Blog - Relax! Everyone’s measure of success is different. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackboard-digital.com/the-blog/what-is-my-biggest-strength monthly 0.5 2022-08-26 https://www.blackboard-digital.com/the-blog/tough-lessons-that-i-learnt-from-my-career-break-so-far monthly 0.5 2022-08-26 https://www.blackboard-digital.com/the-blog/one-advice-for-college-students monthly 0.5 2022-08-26 https://www.blackboard-digital.com/the-blog/hey-introverts-sail-through-your-interviews monthly 0.5 2022-08-26 https://www.blackboard-digital.com/the-blog/make-your-career-break-work-for-you monthly 0.5 2022-08-26 https://www.blackboard-digital.com/the-blog/how-to-become-fearless-at-trying-out-something-new monthly 0.5 2022-08-26 https://www.blackboard-digital.com/contact daily 0.75 2023-05-25 https://www.blackboard-digital.com/home daily 1.0 2025-01-13 https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/94f099da-4c50-4039-bd3e-a38c9ecf8f5a/Elevate_Capital_Logo.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/16b85d88-e953-4005-a4c2-3b887a7e8bff/nforceit-partner-microsoft-logo.png https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/12c364ad-fd7b-443c-89a0-dd42721c1f9d/seattlecio_logo.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/a09fa6ef-3352-451b-bf42-02acb871e0b6/RapidSOS_V2_05_Logo.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/2ab24aef-a811-487e-bfba-fcea8870d9bd/JPMC.png https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/3b9aa131-a481-47ca-a68a-2f4d2463de36/tie+seattle.png https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/fa783304-dbc4-4963-9637-38d0dd90f73e/kc_schema_logo.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/d6a12621-2ac3-4486-a5f1-c066abc61c0b/aaron+smith+zs.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/f2173778-498f-49e5-bb7b-75684b6a2184/mausa+3.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/92caae2a-5298-4fb3-99de-f89c989880ac/mausa+1.png https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/0af09260-4691-481d-9657-ae89d4859825/mausa+2.png https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/2c4aa865-ebcb-41ca-8749-9907c85ea8a3/Mausa+ji.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/2712357e-7948-4107-96bd-363f67043a3c/mausi+3.png https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/fff75335-945d-4f1d-aa1f-e6e300cc4582/mausi+1.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/59a23c90-bae0-420f-9ecf-452079519cd8/mausi+2.png https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/564ee2ce-9f89-4cbb-aae5-e3f805e77a1d/Muasi.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/333f5b00-9b09-4048-b1c0-9c90bf554ad2/image-asset.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/d4fddbc7-0126-45fa-91de-2cebbf9ca707/IMG_7213.jpg https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/cd33b603-18d0-4e65-a957-d6ba6d00f9ec/Make+design+portfolio+for+jo+interview+Blackboard+Digital.jpg Home https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/201c267c-4922-4383-b42c-98d9f1a868b1/Semrush+logo+for+Blackboard+Digital.png Home https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/0a83ff3a-7576-4cc8-8512-af345d69e124/Mixtiles+Logo+for+Blackboard-Digital.jpg Home https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/0b9fd4c6-f824-41f6-8cad-95332a6cc828/What+is+behavioral+science_the+blackboard-digital+blog.jpg Home https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/6676ca42-3bfd-40c4-aa78-90cccb175780/Behavioral+Science+behind+power+words_Blackboard-Digital+blog+%281%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/4ff21e5e-eab8-4845-a141-4efac9655c1b/Google+Helpful+content+update_Blackboard+Digital+blog.jpg Home https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/1661569446787-SEELCZ8A918C1D4NGUSQ/Blackboard-Digital_The+Blog_Car+company+mom+marketing.jpg Home https://images.squarespace-cdn.com/content/v1/5e483c1f33aa1603122afb3f/8df17f09-a4fc-46e2-804f-8205028a76cd/You+hired+the+best+freelance+content+writer.+Now+what_The+Blackboard-Digital+Blog.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Home